Personally I find the idea of in vitro meat revolting - even though ...

Personally I find the idea of in vitro meat revolting - even though its potential mass-production is cruelty-free. But I worry that moral argument and antispeciesist advocacy alone aren’t going to outlaw factory farming and the death factories. For you can’t argue effectively against moral apathy – and let’s face it, most people are morally apathetic most of the time. Fortunately, most people aren’t actively malevolent either. So when in vitro meat products are available at the price and tastiness of traditional products, I predict the majority of people will choose the cruelty-free option – and feel good about themselves for doing so. ~ David Pearce